Be a part of the Ethiopian Marketing Professional's Association's vibrant community of leading marketers. Benefit from collaborative learning, professional development, and ethical excellence.
About the Ethiopian Marketing
Professional's Association
EMPA was established in 2007 by vibrant, successful, and dedicated marketing professionals who are committed to making the association more successful and impactful within the marketing sector. We currently have six executive committees who run the association activity and more than 300 (three Hundred) marketing professionals as members.
The core mission of EMPA is to provide a professional platform to nurture and develop the marketing profession and contribute to the effort of upholding ethical standards in Ethiopia through professional development programs, research endeavors, knowledge management, and publications.
The Roles of EMPA
Share Knowledge
EMPA serves as a hub for exchanging industry insights and best practices among marketing professionals.
Offer Resources and Education
Through research, education, and career development programs, EMPA aims to equip members with the tools they require for marketing excellence.
Lead Innovation
EMPA drives marketing initiatives across the country and encourages thought leadership to advance the entire profession.
Support Career Growth
By fostering expertise and career advancement, EMPA helps marketers achieve outstanding results.
Spread Information
EMPA distributes relevant information across marketing networks, promoting well-informed decision-making.
The Roles of EMPA
Offer Resources and Education
Through research, education, and career development programs, EMPA aims to equip members with the tools they require for marketing excellence.
Lead Innovation
EMPA drives marketing initiatives across the country and encourages thought leadership to advance the entire profession.
Support Career Growth
By fostering expertise and career advancement, EMPA helps marketers achieve outstanding results.
Spread Information
EMPA distributes relevant information across marketing networks, promoting well-informed decision-making.
Share Knowledge
EMPA serves as a hub for exchanging industry insights and best practices among marketing professionals.
Our Vision
Our vision is to ascend as Africa’s most esteemed professional marketing association, igniting engagement, education, inspiration, and the cultivation of exceptional marketers.
Our Goals
Increase membership by 50%
Deliver 4 yearly events/conferences/capacity trainings that engage members and association partners
Host a bi-annual research competition
Increased digital presence and improve communication
Our Values
CREATIVITY
CONTINUOUS LEARNING
PROFESSIONALISM
OPENNESS
COLLABORATION
PROGRESSIVE
INNOVATION
Association Priorities
We aim to provide excellent:
Membership Managment
Deliver value to our individual and corporate members. Our value pillars are:fostering professional networks, resource mobilization, and capacity development.
Stakeholder Engagement Events/PR
Design program contents that are relevant, timely, informative, and engaging to key stakeholders. Execute programs for different events and PR platforms.
Research & Training
Pave the way to support and strengthen marketing research initiatives. Streamline available marketing resources to share with relevant stakeholders via capacity training.
Ethiopia joins the African Marketing Confederation
The Ethiopian Marketing Professional’s Association recently signed a memorandum of understanding with the African Marketing Confederation (AMC).
The African Marketing Confederation is the ground-breaking Pan African body of marketing professionals spearheading the ongoing development of the highest possible standards of marketing across Africa.
We look forward to a partnership dedicated to driving development and sustainability within the marketing sector not only in Ethiopia, but throughout the entire African continent!