Event Agenda
March 16, 2024 (Saturday)
Hyatt Regency, Addis Ababa
- 8:30 AM - 9:30 AM
Breakfast and Registration
-Guests arrive, register, and enjoy a networking breakfast.
- 9:30 AM - 10:45 AM
Opening and MOU signing
-Welcome remarks by the Master of Ceremonies (MC).
-Opening remarks by representatives of EMPA and AMC.
-Speech by the main sponsor, Heineken Ethiopia.
-MOU signing ceremony.
-Photo session .
- 10:45 AM - 11:45 AM
Panel Discussion
Mekedela Mekuria: EMPA Vice President
-Panelist
Shani Senbetta: COO of Zeleman Communications
-Panelist
Gelawdios Awoke, Senior Brand Manager, Heineken Ethiopia
-Panelist
Helen McIntee, AMC co-founder and President
-Panelist
Rahwa Gebremeskel, General Manager at Unbox Marketing
-Moderator
- 10:45 AM - 12:00 PM
Closing
Breakfast and Registration
-Guests arrive, register, and enjoy a networking breakfast.
- 8:30 AM - 9:30 AM
Opening and MOU signing
-Welcome remarks by the Master of Ceremonies (MC).
-Opening remarks by representatives of EMPA and AMC.
-Speech by the main sponsor, Heineken Ethiopia.
-MOU signing ceremony.
-Photo session .
- 9:30 AM - 10:45 AM
Panel Discussion
Mekedela Mekuria: EMPA Vice President
-Panelist
Shani Senbetta: COO of Zeleman Communications
-Panelist
Gelawdios Awoke, Senior Brand Manager, Heineken Ethiopia
-Panelist
Helen McIntee, AMC co-founder and President
-Panelist
Rahwa Gebremeskel, General Manager at Unbox Marketing
-Moderator
- 10:45 AM - 11:45 AM
Closing
- 10:45 AM - 12:00 PM