About the Ethiopian Marketing Professional's Association

EMPA was established in 2007 by vibrant, successful, and dedicated marketing professionals who are committed to making the association more successful and impactful within the marketing sector. We currently have six executive committees who run the association activity and more than 300 (three Hundred) marketing professionals as members.

The core mission of EMPA is to provide a professional platform to nurture and develop the marketing profession and contribute to the effort of upholding ethical standards in Ethiopia through professional development programs, research endeavors, knowledge management, and publications.

The Roles of EMPA

Share Knowledge

EMPA serves as a hub for exchanging industry insights and best practices among marketing professionals. 

Offer Resources and Education

Through research, education, and career development programs, EMPA aims to equip members with the tools they require for marketing excellence. 

Lead Innovation

EMPA drives marketing initiatives across the country and encourages thought leadership to advance the entire profession. 

Support Career Growth

By fostering expertise and career advancement, EMPA helps marketers achieve outstanding results.

Spread Information

EMPA distributes relevant information across marketing networks, promoting well-informed decision-making.

The Roles of EMPA

Offer Resources and Education

Through research, education, and career development programs, EMPA aims to equip members with the tools they require for marketing excellence. 

Lead Innovation

EMPA drives marketing initiatives across the country and encourages thought leadership to advance the entire profession. 

Support Career Growth

By fostering expertise and career advancement, EMPA helps marketers achieve outstanding results.

Spread Information

EMPA distributes relevant information across marketing networks, promoting well-informed decision-making.

Share Knowledge

EMPA serves as a hub for exchanging industry insights and best practices among marketing professionals. 

Our Vision

Our vision is to ascend as Africa’s most esteemed professional marketing association, igniting engagement, education, inspiration, and the cultivation of exceptional marketers. 

Our Goals

  • Increase membership by 50%
  • Deliver 4 yearly events/conferences/capacity trainings that engage members and association partners
  • Host a bi-annual research competition
  • Increased digital presence and improve communication

Our Values

CREATIVITY

CONTINUOUS LEARNING

PROFESSIONALISM

OPENNESS

COLLABORATION

PROGRESSIVE

INNOVATION

Association Priorities

We aim to provide excellent:

Deliver value to our individual and corporate members. Our value pillars are: fostering professional networks, resource mobilization, and capacity development.

Design program contents that are relevant, timely, informative, and engaging to key stakeholders. Execute programs for different events and PR platforms. 

Pave the way to support and strengthen marketing research initiatives. Streamline available marketing resources to share with relevant stakeholders via capacity training. 

Register to become an EMPA Member!

Ethiopia joins the African Marketing Confederation

The Ethiopian Marketing Professional’s Association recently signed a memorandum of understanding with the African Marketing Confederation (AMC).  

The African Marketing Confederation is the ground-breaking Pan African body of marketing professionals spearheading the ongoing development of the highest possible standards of marketing across Africa. 

We look forward to a partnership dedicated to driving development and sustainability within the marketing sector not only in Ethiopia, but throughout the entire African continent! 

Contact Details

Contact Details